Jon started a company, Intentional Gym, in 2016. That company is pretty much the embodiment of what he does with most of the time.
Jon started working out when he was 19 in the Navy. Pretty much all bro, all day. He got up to a pretty hefty 220 at one point but kept having recurring injuries with his lower back. Jon won a few powerlifting competitions, whose trophies are circulating somewhere in the CrossFit Memphis box (3 gold plates).
At one time he thought that he would be in the fitness industry, but he fell out of love with it for a bunch of jumbled reasons and went down the corporate route. That was about six years ago.
Distancing from the fitness industry lasted about four years, where he jumped from gym to gym and program to program just staying out of horrible shape but never really being in good shape.
A new friend Jason Leinss was the spark that brought Jon back full-force to the gym. Jon’s “brother-from-another-mother” was a great sounding board and one of the most steadfast people ever to have lived.
Now, where Jason was the tipping point it was Jon’s wife, who led their gym through a tough time and drove the bus for most of 2016, that let all of his aspirations come to fruition.
Jon started by working with gyms and businesses to develop their operations. Helping them to eliminate waste, identify gaps, develop systems of all types from their CRM to the way they manage tasks for their employees.
Jon helped to launch a Nutrition Business called Lifestyle Nutrition with Becca Chilczenkowski and Angelo Sisco. He developed the entire operating system with a great guy in Memphis, Brooks Meadows, for his gym that will be opening in March of 2018.
Jon also completely rebuilt the CrossFit Memphis website and all of its internal operations.
Somewhere along the way Jon became intrigued (some might say obsessed) with Steve Jobs.
Jon started studying how gyms worked from end to end. He also started competing again. He knew he had to use the product to truly understand it. Over the last few years, he has done a range of competitions from Battle of the Barbells, Spartan Races, local events, and in-house comps.
This deep dive worked for me.
Where once I was focused on just background operations I have transitioned to the entire scope of business functions. My company develops suite as the whole of background needs from contracts for employees, integrates, or brings on new systems that can integrate, all the individual systems such as payment collection, email, google(storage drives), CRM, point of sale systems, and gym management systems, all into one.
That and we build the website or develop the current site to make all of this possible. We develop the coaches training, identify areas that can improve, launch Challenges, competitions, events, plan and assist with social media, program for gyms.
It has truly become an all in one top to bottom integration.
It all happened this way because of the true value and ease of use when all of these things work together and have a similar look, feel, and voice.