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William owns CrossFit Alexandria and runs Out of Box, a social media marketing agency for CrossFit Affiliates.
His company has created custom marketing strategies for over 100 affiliates. Over 1,000 affiliates have been through their marketing training.
Out of Box specializes in growing gyms by projecting the gym’s authentic voice — not salesy, cheesy, manipulative fitness ads that are so prevalent in the fitness world.
He loves spending time with his wife and 18-month old daughter.
William has a degree is in Mechanical Engineering from LSU and an MBA from Tulane.
In his “former life”, he was an endurance athlete, running over a dozen marathons including Pike Peak (deemed the hardest in America) and a couple of ultras. His most exciting endurance feat was swimming across the Mississippi River.